Re: Coming EH & Need for EDP Marketing

["David Kirkdorffer" <vze2ncsr@verizon.net>]

I guess I was mistakenly under the impression that the EDP was near another
one of it's near-death thows with production intermittent and Gibson's
commitment waning.  I'm glad if I'm wrong.

David


----- Original Message ----- 
From: "Travis Hartnett" <tiktok@sprintmail.com>
To: <Loopers-Delight@loopers-delight.com>
Sent: Sunday, February 15, 2004 8:44 PM
Subject: Re: Coming EH & Need for EDP Marketing


>
> Yes, the EDP was favorably reviewed when it first came out...in 1995.
> Some choice quotes: "an incredible practice tool, a great compositional
> aid, an instant, stress-free mirror for your imagination, and a
> potentially limitless source of fun..."  Also, it was $1295 with the
> foot controller and 16MB of memory, and v3.0 of the software.  I
> believe the Guitar Player review is in the LD archives.
>
> Gibson has been able to sell as many of them of as they could make from
> just about day one---NINE YEARS AGO.  There were even a few full-page
> color ads.  It's already been successfully marketed: word-of-mouth
> sells all they can make.  It's never going to be a hugely popular
> device because it's rackmounted, has lots of buttons and features,
> requires MIDI to take advantage of the deeper features, costs a month's
> rent, and makes no sound of its own.
>
>
> TravisH
>
>
> On Feb 15, 2004, at 2:49 PM,
> Loopers-Delight-d-request@loopers-delight.com wrote:
>
> > Questions:
> >
> > 1) Is there a marketing manager responsible for the EDP?
> > 2) Has the EDP ever been reviewed in music press / instrument press?
> > 3) Are their any promotions with retail outlets established?
> >
> > Damn, this should be such an easy tool to market, it is screaming with
> > UNIQUE DIFFERENTIATORS.  It takes is a systematic approach and some
> > focused
> > marketing energy.
>