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Both ways... Often times when promoters/booking agents view a profile and see it written in third person it looks like your "Staff" is bigger than it is..in other words, you've got enough going on and you're important enough to pay people to do stuff for you. People DON'T know you've done it yourself. I've done both (and also had people write stuff for/about me as well). People do think there is someone behind the scenes if it's written well. There was a series of releases I did once where everything was in third person and I'd throw a quote in at the end. People loved the quote from me and would ask me to talk more about stuff in my releases. So I did. They never knew it was all me anyway in that case. If you want to come across a more professional, that you're an indie artist that's got his own label...use third person. You can always ask someone else to write it and then you won't feel weird.;-) ~peace~ Plish ----- Original Message ----- From: "Michael Peters" <mp@mpeters.de> To: <Loopers-Delight@loopers-delight.com> Sent: Tuesday, April 10, 2007 4:29 PM Subject: OT "He is" or "I am" how do we present ourselves on the web? I have a question of style: I'm currently busy setting up my new website, finally ... (no, it is not online yet). I'm going for a conventional site with a menu on the left and content on the right, nothing fancy, nothing too confusing, nothing too artsy ... the design can change later if I feel like it, first thing I want to have is a website for all my various projects. The start page says something about me, something like, "Michael plays guitar and loves livelooping ... he also uses the computer to create strange sounds ... blah blah". Stuff like that. Now my wife comes in and looks over my shoulder and wonders why I don't write "I play guitar and love livelooping ... I also use the computer" etc. etc. - I'm writing this about myself, so why don't I say "I" ? I don't know how to put it. If I say "he is" it sounds like somebody else has written it about me, while everybody knows that I wrote it myself. Somehow silly but then it does sound more neutral and objective. If I wrote "I am" the page would be full of "I've done this, I've done that" and somehow that wouldn't feel right either. I've checked some other websites for this and apparently it is quite normal to say something like "Per Boysen is one of Sweden's leading live-looping musicians" or "A leading figure in the emerging international live looping movement, Rick is a sound designer, electronic music composer ..." or "Avant-cellist Zoë Keating is a one-woman string quartet " ... even though we all know (and all site visitors know) that each of us wrote this him/herself. Opinions? -Michael www.michaelpeters.de