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Re: OT "He is" or "I am"

I just remembered a good advice someone once gave me, that I forgot  
to write into my other post on this topic. If you intend to write an  
online (or elsewhere) bio to target journalists and other media  
VIP's, please ask some journalist friend either to write it or at  
least to read what you have written and give some constructive (truly  
unforgiving) feedback. One important point when providing a "half  
short" bio or press release is to both leave out areas to let  
journalists "be a good pro and find out facts by ones own  
journalistic skills" and to provide some text blocks that could be  
pasted into an article (if the journalist should be busy and "forced"  
into this less professional writing technique). The art of penning  
press releases is to know your targeted audience and correctly pitch  
the level between  the explicitly written facts, the implied facts  
and the deliberately left out facts. Back when record labels still  
were selling lots of discs each label used to keep at least one  
employee of this skill, but today the rule is to pay a freelance  
writer to do it.