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Re: Looper development and production costs?

hypothetical scenario:

ok, so we take our tiny budget and devote a significant portion of it to 
pay for industrial designers, graphic artists, NRE on custom molded 
plastics, extrusions, fancy sales literature, etc.

Sadly, we now don't have enough money after that to pay for another 
software engineer and software QA person that we desperately need. We've 
already announced a shipping date and our nifty looking hardware is all 
done and ready to go, but our woefully understaffed software team is 
struggling big time.

The project ends up being delayed an entire year while they try to finish 
coding and debugging. Meanwhile, some crank on the internet is harassing 
regularly for being incompetent and unable to deliver according to our 

We run out of cash, and have to take desperate measures to keep ourselves 
afloat long enough in order to get our product out. We hold out as long as 
we can and finally ship anyway even though we know it is not really done. 
Same internet crank now berates us for shipping buggy products.

And to top it all off, same crank still doesn't like the visual design of 
the product after we spend so much on it, and even complains about that! 
Apparently you can't win.

hmm, wait that sounds kinda familiar....

yet another fiscal reality check:  these are small companies doing this. 
Tiny companies really. Or maybe tiny divisions of small companies. Usually 
just 3 or 4 underpaid people tops, without sufficient budget. There is not 
a lot of capital available. There is not a large market available. There 
will not be a large return for your investment. You have to manage these 
issues to make money. In fact, you will be lucky not to lose money. You 
make choices.

In Mike Patton's best nasal sneer:

"You want it all, but you can't have it."

hopefully you enjoy doing it, because you won't be getting rich in this 
business. No matter what choices you make, some people won't like it and 
they will harass you with surprising passion. A small number of them will 
even devote significant energy to trying to disrupt whatever paltry sales 
you might have made. Do they even understand that there are only two or 
three people behind the curtain, and how much damage they cause? probably 
not. But at least there are others that come by and seem to like what you 
did, and make it seem worthwhile.


At 06:00 PM 10/15/2001, Mark Sottilaro wrote:
>Now frankly, the look of the EDP says to me, "Small company, maybe not
>going to be around very long.  Ran out of cash and didn't do any
>industrial or graphic design."  I know this isn't true, but when this is
>at your local music shop in a rack of other gear screaming for my
>attention, unless I'm looking for it, it may be easy to pass by.  Now,
>if it looked interesting, a young pre looper might ask the salesman,
>"Hey, what does that thing do?"  (if it's designed correctly, the look
>would elude to it's function as well) A quick demo, and they're running
>visa cards.  They all live happily ever after.  Next year a stereo
>version comes out.

Kim Flint                     | Looper's Delight
kflint@loopers-delight.com    | http://www.loopers-delight.com